Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre
"Why do I like soap operas?" Laura Stempel Mumford asks, and her answeremerges in a feminist analysis of soap opera that participates in current debatesabout popular culture, television, and ideology. She argues that the conventionaldaytime soap has an implicit and at times explicit political agenda that cooperatesin the "teaching" of male dominance and the related oppressions of racism, classism, and heterosexism -- so that they seem inevitable. All My Children, GeneralHospital, Another World, One Life to Live, Days of Our Lives, The Young and theRestless: a close reading of their texts will also answer some larger questionsabout television and its place in the broad landscape of popular culture.