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In this Summary Collins and his team of researchers used strict benchmarks to identify a group of eleven elite companies
that made the leap from good to great and sustained that greatness for at least fifteen years.
The companies that made the list might surprise you as much as those left off
(the likes of Intel, GE and Coca Cola are nowhere to be found).
The real surprise of Good to Great isn’t so much what good companies do to propel themselves to greatness
it’s why more companies haven’t done the same things more often.