Careers in Brand Management, 2006 Edition: Wetfeet Insider Guide

From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in the job search.

158207531X ISBN
9781582075310 ISBN13
2005 Publish Date